More coverage:
? Comparing the tails of American, US Airways and one dubious employee weighs in on the design
? First redesigned Boeing 737-800 arrives at D/FW Airport
Update, 9:50 a.m.:
The pilots and flight attendants at American Airlines offered their initial responses to American?s new look Thursday, and both pointed out that what American really needs is a merger.
First, from the Allied Pilots Association, per spokesman Dennis Tajer
?A new paint job is fine but it does not fix American?s network deficiencies and toxic culture, so we continue our steadfast support of a merger with US Airways and not doubling down on the network strategy that brought us into bankruptcy.
?American?s network needs more than cosmetic changes to compete with Delta and United, simply put, it needs to merge with US Airways now.?
And a more welcoming response from the Association of Professional Flight Attendants:
?This morning, American Airlines management unveiled the new branding and livery for the company and its aircraft. In some ways, this is the end of an era as the brushed aluminum fuselage of yesteryear makes way for today?s cutting edge composite technology.
?APFA is excited about the change this means for our employer ? we hope this re-branding is the first of many steps toward making American Airlines a company that we can be proud to work for and one that can grow and compete in today?s marketplace. That can only happen with a merger inside bankruptcy. A merger is the best path forward for our Company, our industry, the employees, and the traveling public and APFA hopes to celebrate an announcement shortly.?
Update, 9:05 a.m.:
American?s video announcement of the new livery has gone live. More information from the press unveiling to come.
Original entry:
A two-month-old Boeing 737-800 owned by American Airlines left Victorville, Calif., at 3:49 a.m. PST Thursday and headed to Dallas/Fort Worth International Airport. The significance: People tell us it had been repainted in American?s new livery.
We don?t know what it looks like. We?ll know later on Thursday morning when American rolls the new paint job out for public viewing.
American Flight 9634 departed Victorville is supposed to arrive at Dallas/Fort Worth International Airport around 8:15 a.m. or 8:30 a.m.. CST. It?s to be parked at American?s hangar on the east side of the airport until the new paint job is revealed.
American informed media around 6 a.m. that the unveiling will be Thursday morning.
?While American Airlines completes the evaluation of whether a merger could build on its strengths, it is important that it remains steadfast in the work that has been done and continues to be done to modernize the airline.? Today, it takes the next step in that journey by revealing its much-anticipated new logo and livery.?
American has a countdown clock going on its website,?www.aa.com/newamerican, indicating that they?ll go live at 9 a.m. with the new look.
We hear that two new Boeing? 777-300ERs will go next to Victorville for their new paint schemes. But that, too, is unconfirmed.
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